In-Store Promotion Measurement
SAI Hardware Requirement
No Special Camera or Network Needs
White Labeled Alerts App
Information Security
Cloud‑Native Solution
In-Store Promotion Measurement
Know whether your in-store promotions and retail media placements are being seen, engaged with and followed through to purchase.
Our VLM-powered platform, SAI One, connects what shoppers do around a promotion with what happens at the till, giving retailers and brands a clearer view of campaign execution, audience engagement and sales impact.
Detailed View
In-Store Promotion
See the promotion. See the audience. See the outcome.
In-store promotion generates more than a sales figure. SAI One connects what happens around the promotion with what happens at checkout, helping teams understand whether a campaign was visible, whether shoppers engaged with it and whether that engagement translated into sales.
From display compliance and audience exposure to dwell, product interaction and sales outcomes, SAI One brings the campaign journey into one view.
Why In-Store Promotion Matters
Retailers and brands invest in promotional space, displays and other media placements, but proving what happened between campaign activation and purchase remains a measurement challenge.
SAI One connects the physical store with transaction data to help answer questions such as:
- Was the promotion actually live and correctly placed?
- How many shoppers passed the placement?
- How long did they spend in the area?
- Did shoppers stop or interact with the promotion?
- Did the promoted product appear in subsequent purchases?
- How did sales perform against the agreed campaign baseline?
What SAI One Measures
Promotion Execution
Was the campaign delivered as planned?
SAI One verifies promotional displays, secondary sitings, POS materials and campaign placement across stores.
Measures include:
- Display presence
- Display location
- Build-to-spec compliance
- POS material presence
- Display stock availability
- Campaign duration
- Secondary siting compliance
Audience Exposure
Did shoppers have the opportunity to see the promotion?
SAI One measures footfall and traffic around promotional and retail media zones, along with how long shoppers spend in them.
Measures include:
- Footfall and zone traffic
- Dwell time
- Opportunity to See (OTS)
- Likelihood to See (LTS)
- Gross Impression
- Audience by daypart
- Aisle penetration
- Ad Play
- Reach and frequency
- Share of voice
Shopper Engagement
Did the promotion make shoppers stop, interact or explore?
SAI One goes beyond pass-by traffic to measure behavioural signals around the placement.
Measures include:
- Pass-by to stop rate
- Engagement rate
- Product interaction
- Time to decision
- Shopper path to and from the fixture
- Interaction-to-basket indicators
How It Works
From promotion to purchase
See the promotion
SAI One uses existing camera views to identify promotional displays, fixtures, screens and campaign zones across the store.
- Display presence
- Placement
- Campaign compliance
- POS material
- Availability
Measure the audience
Track shopper footfall and traffic around each placement and measure how long shoppers spend in the relevant zone.
- Footfall and traffic
- Dwell
- OTS
- LTS
- Gross Impression
- Daypart patterns
Understand engagement
Connect movement and product interaction to show how shoppers respond to the promotion.
- Pass-by
- Stop
- Interaction
- Product engagement
- Path-to-fixture
Connect to sales
Join measured exposure and engagement with transaction data to identify relationships between campaign activity and purchasing.
- Same-trip purchase
- Sales variance
- Campaign vs baseline
- Incremental sales measurement
- Campaign ROI / iROAS
Real-Time Alerts and Evidence
Turn promotion issues into immediate action
When SAI One detects a promotion issue, the SAI Alerts app sends a real-time notification with the relevant evidence, so the issue reaches the right store team while there is still time to act.
Each alert includes:
Promotion issue
A clear description of what needs attention, such as a missing display or unavailable promoted stock.
Visual evidence
Relevant camera evidence showing the specific promotion or issue detected.
Location
The store area where the issue was detected, helping the team find it quickly.
Frequently Asked Questions
SAI One measures promotional execution, audience exposure, shopper engagement and sales outcomes, connecting camera-based observations with relevant store and POS data.
SAI One is designed to work with existing CCTV, including standard IP cameras and analogue cameras, subject to the use case and site assessment.
Depending on the placement and measurement setup, SAI One supports traffic, dwell time, Opportunity to See, Likelihood to See, aisle penetration, audience by daypart and behavioural measures such as stop rate and engagement.
Yes. SAI One connects promotion exposure with POS sales data to measure whether campaign activity translated into purchases. Depending on the agreed methodology, this can include same-trip purchase analysis, campaign-versus-baseline measurement and incremental sales analysis.
Yes. SAI One measures retail media formats including digital screens, physical displays, promotional fixtures, checkout zones, entrance areas and other defined promotional placements. These placements can be mapped to the relevant store zone to support consistent campaign reporting.
Yes. SAI One supports display presence, placement, POS material, build-to-spec, stock availability and campaign-duration checks.
SAI One measures anonymous movement and activity around defined store zones, including traffic, dwell, stops and product interaction.
SAI One connects observations from cameras with transaction and store-system data, allowing campaign exposure and shopper activity to be analysed alongside purchasing outcomes.